I’ve been blow drying my hair straight since the age of 13, so needless to say I’ve used plenty of hair products. When I first saw the Redken Velvet Gelatine 07 blow dry gel I was a bit hesitant at first. I had no idea that the pink gelatine inside the tube would be the cure to my limp, lifeless hair. The first thing I noticed was the smell. The product truly smells like men’s cologne which is a bit odd, but after you blow dry your hair the scent is no longer there, which is a good thing because it could get you into trouble with your significant other. The next thing I noticed (this is my favorite part about this product) is that my hair dried in half the time after I applied the product. This is truly amazing since I have a lot of hair and it takes usually 30 minutes to blow dry my locks straight. In the end, I was left with bouncy, fluffy (in a good way), silky hair. I do wish though that it made my hair more shiny, but that problem can be fixed with a little spray gloss on top. Overall, this is a great product and if you hate spending a lot of time blow drying your hair, I promise, this will cut your bonding time with your blow dryer in half.